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As learning designers, we frequently concentrate on developing educational products that are interesting and instructive. We occasionally fail to recognise the significance of emotions in the learning process, though. Emotions are crucial for memory retention and motivation, according to research. The engagement, satisfaction, and learning outcomes of learners can therefore be improved by using emotional design aspects in learning experiences. This article discusses the importance of emotions in learning design and offers advice on how to engage learners emotionally.

Components of an emotional design

Features that cause learners to feel a certain way are referred to as emotional design components. These components could be interactive, audio, or visual. Storytelling is one of the most potent emotional design components. The power of stories to engage learners with the material and make it more relatable. For instance, you may utilise a tale to demonstrate how statistics affect people’s lives rather than simply giving data.

Gamification is another element of emotive design. Gamification is the process of introducing components akin to those found in games, such as points, badges, and prizes, into the learning process. This can increase learning’s enjoyment and engagement while also fostering a sense of accomplishment and advancement.

Developing Emotional Bonds with Learners

It’s critical to comprehend learners’ needs, interests, and ambitions in order to establish an emotional connection with them. Learners are more likely to be motivated and engaged when they feel seen and understood. Consequently, it is essential to customise the learning process to correspond with each learner’s unique tastes and learning preferences.

Interactive exercises that let learners voice their thoughts and participate in conversations are one approach to do this. This may develop a sense of belonging and an encouraging learning environment. Also, giving learners the chance to think back on their education can encourage emotional engagement with the material.

The Function of Happy Feelings

The process of learning can be significantly influenced by pleasant emotions. Learners are more likely to be engaged and motivated to study when they feel good emotions like joy, interest, or fascination. As a result, it’s critical to create learning experiences that inspire joy.

Creating a sense of independence and control over the learning process is one method to do this. Providing learners the freedom to select their own learning routes, establish their own goals, and give feedback can give them a greater sense of agency and result in a more satisfying learning experience.


Finally, including emotional design components in learning experiences can improve learners’ engagement, satisfaction, and learning results. Learning designers can establish an emotional bond with learners that enhances learning outcomes by fostering a sense of community, personalising the learning process, and evoking pleasant feelings. Let’s not overlook the significance of emotions and the profound influence they can have on the learning process as we create learning experiences.


Mayer, R. E., & Pilegard, C. (2014). Principles for Reducing Extraneous Processing in Multimedia Learning: Coherence, Signaling, Redundancy, Spatial Contiguity, and Temporal Contiguity Principles. In The Cambridge Handbook of Multimedia Learning (pp. 279–315). Cambridge University Press.

Pekrun, R., Elliot, A. J., & Maier, M. A. (2009). Achievement Goals and Achievement Emotions: Testing a Model of Their Joint Relations with Academic Performance. Journal of Educational Psychology, 101(1), 115–135.

Ryan, R. M., & Deci, E. L. (2000). Self-Determination Theory and the Facilitation of Intrinsic Motivation, Social Development, and Well-Being. American Psychologist, 55(1), 68–78.

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